Taylor Mims, Marketing Specialist, Conferences and Events at CARNEGIE

Kristy Phillips, Senior Director, Client Success at CARNEGIE

Katie Sentissi, VP of Integrated Paid Media at CARNEGIE

Our session will focus on strategies for making every marketing dollar count in today’s tight budget environments. Designed with rural colleges in mind, this session will show how to maximize ROI through hyper-targeted digital campaigns, which can help reach and resonate with rural students. We’ll also cover practical ways to use analytics to measure campaign effectiveness and guide optimizations that drive measurable results.

Attendees will come away with actionable insights into achieving high-impact marketing outcomes, despite budget constraints, to support both recruitment and the success of rural students. We’re eager to share these best practices and help your members elevate their marketing impact in a challenging landscape.